12: Crafting a Personal Brand in Tech

OVERVIEW

Today, we cover how personal brands work for digital professionals. Cultivating a strong personal brand is a long-term asset that'll shape your career and propel you over a lifetime. In addition to the "what" and "why," we'll cover an 8-part framework that you can implement starting today.

Go deeper with the Wednesday Wisdom newsletter: https://matthewdoan.com/newsletter

TAKEAWAYS

A brand is a promise. Your personal brand is your promise to the people you seek to serve.

Even in political exile, Winston Churchill remained relevant and sought after because of the personal brand he created for himself.

A strong personal brand includes the following 8 elements: role models, vision, niche, value proposition, online assets, content marketing strategy, social media strategy, and community value.

Your personal brand is your body of work. It’s like an encyclopedia; you write it page by page, not volume by volume.

A personal brand is a magnetic asset — it attracts the right people and repels the wrong people.

RESOURCES

Examples of a strong personal brand in tech:

→ John Marty: https://www.linkedin.com/in/johnrmarty/

→ Daliana Liu: https://www.linkedin.com/in/dalianaliu/

Connect w/ Matthew on LinkedIn: https://www.linkedin.com/in/matthewdoan

Follow Matthew on Twitter: https://twitter.com/MatthewRDoan

Check the show on YouTube: https://www.youtube.com/channel/UCZeCjHjtq3g7mIuPwvKRrjw